The Snapchat marketing platform is picking up steam!
The mobile app allows users to send photos or videos : essentially, an app for text messaging.
“Snaps” delete secs after opening. For the everyday user, snaps are unedited selfies, or even short-term visual messages. The social networking has been a hit for 13 to 25 year olds. In December, Snapchat turned down a $3 billion acquire offer from Facebook after receiving 20 million users. Marketers are jumping aboard Snapchat’s bandwagon in order to communicate with a young audience!
Businesses use Snapchat for promotions, sneak peeks of new products and behind-the scene glimpses. 16 Handles was one of the first businesses to use Snapchat for marketing. The particular frozen yogurt company snapped discount codes that people waited to open until spending since snaps delete automatically. Receivers did not know how much their voucher was worth prior to reaching the register. 16 Handles coupons had been usually between 16-100% of the total sale. The fan base could return messages to earn more benefits.
I never considered using Snapchat until I connected with my favorite companies. Snapchat is an innovative platform to expose the public to your company upgrades. I possess received great deals and learned about products that are not yet released.
Marketing and advertising with Snapchat
Coupons for products or services.
Promote other social media accounts (Twitter, Facebook, Pinterest).
At the rear of the scene looks into company operations.
Reward engaged customers.
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Snapchat is usually targeted toward young adults and teens. 77 percent of college students make use of the app to send 400 million messages daily. Snaps are typically raw and unedited. Polished messages would be out of place in Snapchat’s rough framework. Companies are sticking with Facebook, Twitter, and Google + to target an older audience.
Businesses that Market with Snapchat
How McDonalds Utilized Snapchat
In February 2014, McDonalds began utilizing Snapchat for their advertising campaign. The fast food chain initially involved their audience through other social media platforms. Followers were driven by exclusive offers, only available via Snapchat. This included the introduction of a new product with celebrity support. Followers obtained an interactive tour with several touch points throughout the day. McDonalds introduced the New Bacon Clubhouse and promoted their Twitter account, building social media followers substantially in only months.