As I have written before, LinkedIn excels at researching, networking, and marketing.
Here are some of the LinkedIn features plus strategies that are specifically designed to help market your products and services.
I bet many of you are giving your cubicle neighbors a high five and a great big “YES! ” and shouting something like, “He finally got around to what I have been doing for years and love to do, and that is marketing and selling my stuff. ”
I get that. Believe me — I am an old-school marketer me personally. If you didn’t know it, I spent 18 years in the automotive business.
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I would love nothing better than to make use of LinkedIn on a continual basis in order to scream out my marketing message, but here is the big “but. inch
This is social media, and that means it really is all about connecting with people, sharing knowledge, sharing some more. Then when they or perhaps a friend of theirs needs your own products or services, they know where to find you.
Okay. I am sure you get my stage. So let me start with reviewing a definition of marketing.
Wikipedia defines marketing and advertising as the process by which companies create customer interest in goods or solutions.
In the old days, before the Internet, the main method we created interest in our products or services was by using some form of advertising. That advertising came directly from the company by means of some kind of campaign or program to obtain across a specific message about a function, price or way in which our service or product stood out from the competition and las vegas dui attorney needed to buy right now or you had been going to miss something really huge. It required a very significant period commitment, along with a financial budget, to complete this campaign or program.
In the current era of the Internet and social media, we not only have additional channels for this communication but many more potential voices (in addition to the company itself) that can help create the desired customer interest we are looking for.
Using social media channels to create customer interest may not require a significant financial budget, but it will still require time and effort to execute the plan. However , now many individuals (voices) can assist the marketing department within the execution of the plan.
Just think just how cost effective it would be to have individuals in your company using the LinkedIn marketing equipment to create customer interest within their individual networks. It would be like having an army of “marketing machines. ”
I have developed this report card that you can use to attain yourself on how well you are using LinkedIn to maximize your marketing efforts.
Report Card For Developing Your LinkedIn Marketing Strategy
Specific items included in your person profile:
Marketing keywords in subject (brand, co. name, yrs running a business, etc . ) (5 points)
Customer recommendations (2 points for each; greatest extent 10 points)
Adding sections intended for specific industry skills and certifications (5 points)
Using Amazon book reviews for industry-related books (5 points)
Marketing materials in Container. net files (5 points)
Advertising Power Point included in SlideShare or even Google Presentations (5 points)
Marketing and advertising video included in Google Presentation (5 points)
Using websites for links to marketing information (5 points for each)
Using Blog Hyperlink or WordPress application for firm blog (10 points)
Using Occasions application to promote customer education occasions (10 points)
Using industry-specific programs (Legal Updates, Lawyer Rating, Real Estate Pro or Creative Portfolio Display) (10 points)
Keyword optimization test out your profile at least quarterly (20 points)
Company profile is up to date (including using the Products & Service tab) and keyword tested (15 points)
Belong to industry or related-industry groupings (2 points for each; max ten points)
Post thought leadership discussion in industry groups at least month-to-month (5 points)
Answer industry-related queries in Answers section at least quarterly (5 points)
Use Status Update to share industry-related knowledge resources–such because events, websites, articles–at least weekly (10 points)
Congratulations if your point total was 80 or above. I would say you are doing an excellent job of using LinkedIn’s best equipment and features for marketing your products and services.
If your score was between 60 and 79, then you are well on your way, but you might want to review the areas where you didn’t pick up any factors and work toward incorporating those people techniques into your LinkedIn strategy.
If you are below 60, you need to spend a few purposeful time with this report credit card and sharpen up your profile plus activities on LinkedIn in order to generate the kind of customer interest you desire.
Wayne Breitbarth was once a skeptic and now is an outspoken proponent of LinkedIn, “LinkedIn Guru” Wayne Breitbarth will be passionate about helping business professionals–from entry level to CEO–learn how to combine their previous experience and relationships with this innovative tool in order to more successfully brand and market themselves and their businesses.
Wayne’s diverse expert background uniquely positions him to help not only individuals but corporate organizations as well. With thirty years’ experience in the areas of operations, finance, administration, consulting, and business ownership, he is able to “put it all together” for his corporate and individual clients.
Along with his consulting work, Wayne is a dynamic speaker. His practical however entertaining presentations have inspired viewers both locally, at many of Milwaukee’s most prominent companies and institutions, and nationally, at conventions, business association events, and corporate training sessions.