If you need to attract a crowd to your concert, you have to promote it properly. This applies to clubs churches and other venue owners, plus PR firms as well as bands as well as other talent. Whatever your role in the process, the following concert promotion tips will assist you to attract larger audiences.
Concert Advertising Tips For Venue Owners
Venue owners can do many things to enjoy better turnouts for their events.
Strategic scheduling. Major issues you should address is scheduling. You should be aware of any competing occasions that are taking place on any given time. You should also keep in mind things like holidays plus anything else that might affect turnout. If you are booking a popular rock band, don’t schedule it on the same night that an much more popular band is in town. Generally, the bigger the act, the further in advance the date is scheduled. This gives you plenty of warning regarding big name acts that could prevent your own show from being a success.
Pr campaigns. Make sure you send out press releases to local media well in advance of the time. Don’t overlook the value of sending live concert information to free local journals. Most cities have free weeklies that many people read for enjoyment news. In addition to event listings, these papers often publish interviews and stories about local concerts.
Your venue website. Your venue site should have a professional look and be easy to navigate. It should also provide links in order to performers’ websites. They should provide you with this particular, but even if they don’t it’s worthwhile to do a few minutes of research. These days, almost every performer has either a site, a Facebook page or songs posted on sites such as Bandcamp, SoundCloud or other such sites. This is especially important for acts that are not widely known. You should also use social media to promote concerts. Be sure to remind your followers several times about upcoming performances. Some people buy concert tickets far in advance while others wait until the last minute.
Concert Promotion Tips for Performers
Today, musicians, comics, and other talent must be very positive about promoting their concerts. Location owners will, hopefully, do their own part in publicizing your occasion. However , the bulk of the responsibility lies with all the artist. You are, after all, seeking to not just have a successful concert but catch the attention of more fans and build your brand name.
Send out press releases and CDs. Distribute press releases to the media in the city in which you’ll be performing. You should also send out sample CDs to music testers and local DJs. This can result in having your music played on nearby radio stations and perhaps a chance for an job interview before your concert. Many rings schedule concerts to coincide with album releases. If you’re doing this, giving previews of your album is a good method to get press coverage and, hopefully, airtime for your CD.
Your band’s website. Having a good website for your band can help you reach out to more possible fans. While it’s helpful to possess social media pages and music submitted on sites such as SoundCloud, you should also have your own website. Here you can publish as much information about yourself as you would like, including photos, videos and, of course , upcoming concert dates.
Social Media plus email. Be sure to remind your followers about upcoming concert dates on a regular basis. In addition to social media pages, a good way to do that is through an email list. Should you do not already have a mailing list or e-zine, it’s not hard to start building one. You can collect email addresses at every live event in addition to online.
Videos. Videos are one of the best promotional tools for musicians. Place either be music videos or video footage from prior gigs. While you can post sound files as well, a gives people a more multifaceted look at your act. Footage from a show where audience members are dance and having a great time is a powerful ad for future concerts. Great thing about videos is that people love to share them on social media.
Posters. Posters are a traditional, pre-internet tactic for promoting concerts that should still be employed nowadays. This is an especially effective strategy for concerts held in cities or downtown areas with a lot of foot traffic. Posters should be artistic and eye-catching. Most of all, however , they need to convey the essential information about the concert venue and date. For more about real soundcloud promotion look at the website.
You should also list your website on posters. If you’re traveling and don’t have time to poster much in advance, you could hire someone to do this remotely. One place to find reasonable freelancers to poster for you is on Fiverr. com. You simply send out freelancers in different cities the design template for the poster and they will post all of them for you.
Promote at the concert. Have a tendency neglect the concert itself as being a chance to do more promoting. While it’s too late to promote for that show, you can use this as an opportunity to interact with new fans who may purchase your albums and show up at future concerts. Be sure that you have a table with albums and promo material such as t-shirts and bumper stickers.
The Challenges of Promoting a Live concert
Promoting a concert today is a challenging task, so the more concert promotion tips you can find the better off your event will be. Not only do you have lots of competition but it’s often hard to obtain people to come out for anything nowadays. At the same time, plenty of successful events do take place every night of the year. To market today, you must combine a variety of on the web and offline tactics. You have to provide supporters with plenty of advance notice whilst also reminding them close to the concert date. The above tips will help you attract a larger crowd to your next concert.