There are many reasons why a SEO strategy does not deliver.
In this article I ponder over 10 primary reasons why your SEO strategy could miss its tag.
1 . No long term perspective
Many SEO action plans are defined for a limited period of time like six months to a year. Many clients feel blog post that period there will be no SEARCH ENGINE OPTIMIZATION needed, or at max, a few maintenance to keep up the rankings. Is actually this short term thinking that gets site owners caught up in a wrong SEO strategies with little results. The right SEARCH ENGINE OPTIMIZATION strategy needs to create “value” throughout the life time of your online business. Is your SEARCH ENGINE OPTIMIZATION plan the right strategy?
2 . Shooting in the dark
Most SEO experts terribly lack a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need as well. This means your SEO tactics might be shooting darts in the dark hoping to strike the bull’s eye. Are you aware of the SEO strategies being used on your web site and do you understand them?
3. Insufficient alignment
Most SEO action programs are not consistent, lack participation and deep perspective into search engines. Several SEO experts build random hyperlinks (from relevant sites) to your website which usually eventually does push the ranks, sometimes temporarily. But if you want to develop a strong link reputation and earn life time traffic, then proper alignment is a must. Is your SEO strategy in alignment with the new link variables – consistency, relevancy, diversity, progression, participation and age of hyperlinks?
4. Playing follow the leader
Most SEO action plans play the actual leader i. e. your competitors. Many clients worry too much about the rivals (and their rankings) and lower about the “value” they are creating. The SEO tactic that focuses on chasing competitors is like a dog trying to catch its own tail. It’s always seems near, but yet the dog can never catch it. Is your SEO plan chasing its very own tail?
5. Wrong expectations
The majority of SEO action plans make higher claims and ranking guarantees. Many clients buy into this. The clients who buy into quick or inexpensive SEO schemes need to understand the expectations and deliverables properly. If you do not understand your SEO tactic, how functions and why it works, then best of luck for the same. Is your SEO strategy depending on wrong expectations on either side?
6. Chasing a dream
Many SEO action plans present the dream of tons of traffic that will visit your website. Yes, there is business which will come, but the reality is getting online businesses is not always easy. It involves creating value, building a brand, communicating that brand, making the brand noticeable, understanding your target markets as well as your customer, and a long term vision. And this takes time. Is your SEO plan chasing a dream, or is it grounded in reality following real world business principles?
7. The bigger the better
The majority of SEO action plans aim to target maximum number of web, user and social communities while link building. And a lot of clients get impressed with the huge numbers. What to be kept in mind is the fact that it’s not possible to participate in so many communities at the same time, and over a period of period. So bigger is not always much better! Do you have a SEO plan in position that focuses on “value and participation” rather than numbers?
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Forgetting the customer
Most SEO action plans are not focused on the customer. If your potential customers are not getting any “value” from your SEARCH ENGINE OPTIMIZATION strategy then you are on the path to failure. Create value – create that value visible – leads to conversions. Is your SEO plan producing value for your potential customers?
9. Are SEO Strategies the same?
All SEARCH ENGINE OPTIMIZATION experts follow the same guidelines; however , all SEO’s don’t have the right SEO strategy in place to get you closer to your web business goals. So take your time to understand the particular SEO strategy you plan to carry out and why you are choosing that SEO plan over others.
10. The wrong SEO strategy
I believe there are no wrong SEO experts, but you can find SEO experts with the wrong SEO strategies. So hire the specialist SEO with the right SEO strategy today!