Everybody from the average consumer to the advertising departments of Fortune 100 companies are going digital. With this in mind, a digital marketing strategy is essential for any company that wants to have longevity in their market. People are increasingly partaking in commerce from mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for businesses with the right digital marketing strategy.
Below are five tips for effective digital marketing and advertising.
1 . Social media is king.
Any kind of long term digital marketing strategy will include an extensive social media presence. Facebook alone accounts for a full one fourth of total keys to press which are performed by internet web browsers in the US.
Social media gives you the ability to interact with your audience in real time like no medium before it. One way to consider it is this:
Any offline advertising or communication has an online component. To maximize your business presence online, each of the ways that you promote and promote offline should be done online as well. Online will reach more people, plus cost less. For instance:
Twitter is a great spot to offer coupons, or if your business is appointment based, inform customers about last second cancellations to keep your customer stream high. Facebook is a wonderful place to blog post pictures of your customers with you at the office. Nothing says “recommendation” quite like a smiling photo, which gives a tacit recommendation to anyone who views it. There are many other ways to use social media, but the main thing to remember is to connect all of the various pages you will be generating, and to have different sorts of information upon each page.
2 . Blogging may be the other king.
To keep your business within the top of the minds of your customers, there is absolutely no better activity than blogging. Running a blog can keep your audience abreast of occurrences in your industry, in your business specifically, and make you known as an expert in the field. People gravitate towards experts, also it gives your business instant gravitas without needing to hard sell. It also shows the personality of your business.
3. Keep the web copy poignant and simple.
Ever since the Google Panda revise, search engine optimization is more human than ever. No more will search engines list a site properly based on a single metric in a vacuum cleaner. Top web sites are the ones that give the best overall experience.
In terms of internet copy, that means keeping it basic. There are still some technical nuances to know, such as putting keywords in headers, in the first sentence, and using the particular free resources that are readily available on the internet to find adjunct keywords to flesh out your copy with.
However , in most cases, your web copy should be written to a human audience, not to get a search engine spider. Professional with a spontaneity is never wrong. Make sure that the text drives your customers to a single contact of action.
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Direct email still works. Ensure that you are keen to the nuances from the new email systems. For instance, many email clients give a preview window on mouse-over before the email can be ever opened. If your customer bottom is receiving a newsletter from you, could they be seeing an attractive title or headline in the preview screen, or a complicated block of text or half of an image that is too large? Things like this could make the difference between a sale and an opt out message.
5. Retention and remarketing.
There are now marketing programs offered that can place targeted ads for your business in front of customers who visited your website but did not buy. This particular method is known as remarketing, and is one of the maximum ROI activities available on the market today.
This kind of marketing also helps in retention initiatives, as people are naturally inclined to feel buyer’s remorse if they purchase something which immediately ceases to be promoted. Letting old customers see that the product or service they bought remains relevant will keep them happy with your business, and they will happily buy updated versions and new products from you.