Social media and online casinos are 2 of the biggest web phenomena nowadays. Twitter and Facebook have taken the entire digital world by storm, letting people from any corner of the globe communicate with each other over common interests. Since one of the most active communities in the internet is the online gaming community, it was only a matter of time before these two worlds collided. And now, online casino workers are finding ways to integrate social networking mass media apps into their sites.
ShoutBox is really a social networking app launched by Bwin, and it is becoming very successful, allowing online players to chat amongst themselves while playing casino online games online. The app allows gamers to invite contacts to try online games and participate in online tournaments, for example slots or poker tournaments.
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On the internet gambling experts believe that this type of social networking will become an integral part of the online casino for the future.
Online wagering sites that have not installed their own social media apps use existing social networking sites to keep current players interested and to bring brand new ones on board. Twitter accounts plus Facebook Fan pages are ways casino operators expand their reach, by using advertising promotions and responding to questions quickly. There are even games upon Facebook, such as Zynga Poker, that web casinos use to drum upward interest in their sites. Such social network tournaments allow players to contend for free while encouraging them to go to the owner’s gambling website.
But whilst Facebook is extraordinarily popular worldwide, in the UK, it is not as popular since online gambling itself. A 2010 survey by Nielsen reported that will in the UK, the number of internet gamers increased by 40% over the previous year, while the increase in UK use of social networking was significantly lower.
The UK is really a world leader in online betting, so the numbers are not that unexpected. Other European countries are following carefully on their heels as most of Europe now has regulated web gambling. When the numbers are broken down, it becomes clear that middle aged guys account for most of the increase in UK on the web wagering numbers, though women are big fans too, with online poker and bingo being the most popular video games among the British.
Because so many of the internet gamers in Britain are center aged, and because so many Facebook customers tend to be younger, it may be that the mixture of social networking and gambling won’t occur on as large a size until the casinos themselves build social networking into the sites themselves.
Additionally , when the US eventually regulates online gambling, making it clearly legal rather than residing in a somewhat vague legal standing as it does in 2010, a number of UNITED KINGDOM gambling companies are poised to apply for licenses to operate in the US, and this should get married to online gaming to social networking even more strongly.