The proper way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
We have been talking lately about how to boost your business marketing with Instagram. Contrary to exactly what many people still believe, Instagram isn’t just a fun app where you can post foods, holiday and family pics.
Instagram has become a powerful brand-building, audience-building plus content-marketing tool for businesses. It offers over 200 million active monthly members sharing 60 million images and 1 . 6 billion enjoys per day.
A note of caution: there are plenty of people who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts developed by bots to inflate your quantities.
These types of followers have zero value. In fact , they can even be harmful, wanting to steal your password or even photos or infect you having a virus.
According to the data security corporation Imperva, these bad bots are the cause of 28. 9 per cent of bots on Instagram.
The best way to build your Instagram followers is by being authentic for your brand and your audience.
Here are a few tips to help you get real Instagram supporters:
1 . Tell a Story with Hashtags
It’s great to use your business title as a hashtag, but you need to believe beyond that.
If you want to use your Instagram posts to get followers, use additional hashtags that tell the story from the image you’re sharing. You want to begin a conversation when you’re sharing posts to get things like:
᾿ Product roll-outs
A good example of a brand who does this nicely is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to celebration and share their chips, and also to utilize the hashtag when they share photos of the meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.
2 . Get Creative
Instagram is all about photos, so many people think of the caption as an afterthought.
Don’t neglect the caption! You can generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some ideas to help you build-up followers on Instagram with your blogposts:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it very first.
᾿ Get personal with your write-up. Tell a story about yourself, or even how your product helped or even inspired someone else.
᾿ Ask people to tag others. Asking people to label three of their best friends or tagging someone they are grateful for brings other potential followers into the formula.
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A great example of a brand that will personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world.
Remember when it comes to using Instagram posts to get followers, it’s all about being authentic. Don’t use queries in every single post or inform a personal story that isn’t genuine.
several. Go Local
One of the best ways to create your Instagram followers is to get to know your own neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s going on near you by going to the search page and clicking on the Places tabs.
Type in the location to see the geotagged articles for that area. Then visit related and recent tagged posts — not those of competing businesses, obviously – and leave a remark or even an emoji and the actual person if you like what you see. Ideally, this will be the start of an organic interaction.
For example , if you offer life coaching services, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be searching for more work and life stability or help with life goals or career challenges.
Similarly, if you have a physical location that people have examined into on Instagram, comment on those posters’ pictures to make sure they’re aware of your Instagram presence, and then stick to them.
These are some of the best ways to create Instagram followers the right way: no bots, no shortcuts, just tried and true methods to engage with your audience and turn them into followers!
Susan Friesen, creator of the award-winning web development plus digital marketing firm eVision Mass media, is a Web Specialist, Business and Marketing Consultant, and Social Media Consultant. She works with entrepreneurs who struggle with having the lack of knowledge, skill plus support needed to create their internet business presence.