Social network and online casinos are 2 of the biggest web phenomena these days. Twitter and Facebook have taken the entire digital world by storm, letting people through any corner of the globe communicate with each other over common interests. Since one of the most active communities in the online world is the online gaming community, it had been only a matter of time before both of these worlds collided. And now, online casino operators are finding ways to integrate social networking media apps into their sites.
ShoutBox is a social networking app launched by Bwin, and it is becoming very successful, permitting online players to chat amongst themselves while playing casino online games online. The app allows gamers to invite contacts to try games and participate in online tournaments, like slots or poker tournaments. On the internet gambling experts believe that this type of online community will become an integral part of the online casino of the future.
Online wagering sites that have not installed their own social media apps make use of existing social networking sites to keep current players interested and to bring brand new ones on board. Twitter accounts and Facebook Fan pages are ways casino operators expand their reach, by using advertising promotions and answering questions quickly. There are even games on Facebook, such as Zynga Poker, that will web casinos use to drum upward interest in their sites. Such social networking tournaments allow players to contend for free while encouraging them to go to the owner’s gambling website.
But whilst Facebook is extraordinarily popular across the world, in the UK, it is not as popular since online gambling itself. A 2010 survey by Nielsen reported that in the UK, the number of internet gamers improved by 40% over the previous calendar year, while the increase in UK use of social media was significantly lower.
The UK is really a world leader in online betting, so the numbers are not that surprising. Other European countries are following carefully on their heels as most of Europe now has regulated web gambling. When the numbers are broken down, it becomes clear that middle aged men account for most of the increase in UK on-line wagering numbers, though women are usually big fans too, with online poker and bingo being the most popular online games among the British.
Because so many of the web gamers in Britain are middle aged, and because so many Facebook customers tend to be younger, it may be that the mixture of social networking and gambling won’t take place on as large a range until the casinos themselves build social networking into the sites themselves.
Additionally , when the US eventually regulates online betting, making it clearly legal rather than residing in a somewhat vague legal status as it does in 2010, a number of UK gambling companies are poised to apply for licenses to operate in the US, and this should get married to online gaming to social networking even more strongly
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