4 Brand-Building Tips on Using Instagram for the Business

Tips on how to Create a Powerful Instagram Social Media Marketing Strategy

One of the most powerful marketing tools entrepreneurs have today is social media. From Facebook posts to tweets upon Twitter, sharing your products or services on social media platforms is a great way to enhance brand awareness, engagement, sales and leads.

However , many people are still left scratching their heads when it comes to marketing and advertising with Instagram.

Many of us use Instagram as a personal account to post photos of our family, friends, vacations plus food – but how can it tie into business? And should this?

With the speed of which Instagram is growing, don’t underestimate its value to enhance your brand and marketing attempts.

It has grown into an incredibly important marketing platform and even though the 18-29 season old’s are still prevalent users, the greater age groups are catching on and getting up fast.

Some 2018 Instagram stats from Sprout Social are usually telling:

᾿ 7 out of 10 hashtags on Instagram are branded

᾿ 80% of users follow a business on Instagram

᾿ 65% of top-performing Instagram posts function products

If you feel the tug to explore Instagram as part of your social media marketing strategy, have a look at these initial pointers to help you get began:

1 . Use Hashtags Wisely

You don’t need to cram every hashtag you can think of in a single post, but you do need a minimum of a few.

A hashtag is the # sign followed by descriptive words regarding your image as in this instance, I used #marketing and #ctaconf, which was the conference I was going to at the time.

When an user clicks/taps on the hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to stick to that hashtag.

The hope could be the user will see your photo, visit your profile and best-case scenario, follow you and get engaged with additional of your posts!

However , when hashtags are extremely popular, the competition to show upward in the results is fierce. Much like SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Hence, my example of using #marketing actually was futile if I wanted to get any traction from that post.

You would like to make your hashtags relevant to your business and location, but also engaging more than enough that an user would type all of them into Instagram’s search box.

For example:

᾿ Say you have a pizza restaurant in Vancouver. You post the pic of your Pepperoni pizza with all the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish

᾿ Or you’re a Toronto wedding planner. You post an image of the bride and groom’s first dancing with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding

Holidays and special events are an great time to promote your business and gain Instagram followers. Whether it’s a selling on Black Friday, a Thanksgiving-related use for your product or an item shout-out on National Dog Day, they are all ideal opportunities to showcase your company brand in a non-salesy way.

second . Thank Your Audience for Showing Up

You don’t just post a bunch of photos and hashtags and wait for the likes to roll in.

To gain Instagram followers, engage with your audience and grow sales or leads, you have to put in the time.

See an example here from video expert Michele Moreno where she responds back to each one of the comments left on her video write-up.

So if someone leaves a comment or question on one of your articles, take the time to reply and thank them/answer their question.

Take a look at their user profile, and if you like what you see, follow them.

Businesses often follow commenters first, in the hopes that they may return the favour.

You can also search for people who might be interested in your product, then comment on their photos and follow them, but don’t junk mail them with an ask to follow you right away.

3. Interact with the Right Influencers

Influencers are Instagram users who can influence your target audience because of their recognition and/or social media following.

Danielle Bernstein is a good example of an influencer who worked with a brand. You may not recognize the girl name, but the 1 . 8 million followers of her Instagram account WeWoreWhat do.
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Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and the girl personal trainer.

That may be an extreme example, plus unless you have deep pockets you most likely won’t be able to attract an changer with almost two million fans.

But don’t despair. From mommy bloggers to local foodies, you are able to find someone who your target audience follows, likes or admires. Maybe that they had be willing to review your product or take a photo using it – occurs imagination!

4. Don’t Just Shill Your Products

Instagram is not the area to simply share product shots all the time. Think of the experience people have using what you’re offering, or the benefits it provides people.

Even better, show real-examples. Requesting user-generated content from your audience is a sure way to do this. That means that users share their photos using a hashtag a person provide.

The online furniture store Wayfair. com does user-generated content very well. They have an user-generated campaign that will lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.

Be sure to let people understand that their images might be featured on your page and you can increase your Instagram content big time – for free!

No matter how you use Instagram for your business, end up being authentic and true to your brand name. It’s what the platform is all about, and it is going to help you grow your business, get Instagram followers and attract sales or leads.

Susan Friesen, owner of the award-winning web development and digital marketing firm eVision Mass media, is a Web Specialist, Business & Marketing Consultant. r. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

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